JOURNAL Interview Safeya

What initially attracted you to ABELONE WILHELMSEN COMPANY as a potential internship opportunity?

I was initially drawn to ABELONE WILHELMSEN COMPANY partly because of it’s commitment to slow and sustainable fashion as well as its nuanced ethical and eco-friendly practices in the fashion industry. Your mission to create high-quality, timeless fashion items that minimize environmental impact aligns perfectly with my values."

Can you share your understanding of ABELONE WILHELMSEN COMPANY's mission and values, and how they align with your personal and professional goals?

The company's mission to promote sustainability and ethical practices in fashion resonates with my personal commitment to responsible consumerism. I appreciate your values of transparency, quality, and fair treatment of workers, which I believe are essential in today's fashion landscape. I also adore the concept and the ingenuity behind the designs of the clothes.

How would you describe the working environment at ABELONE WILHELMSEN?

The working environment at our sustainable fashion company is collaborative, innovative, and driven by a shared passion for ethical fashion and sustainability. We emphasize inclusivity, value diversity, and encourage learning and growth, with a strong commitment to preserving craftsmanship and tradition. It's a dynamic space where every team member plays a role in making a positive impact on the fashion industry and the environment.

What experiences and skills are you developing or hope to gain from your internship at ABELONE WILHELMSEN?

I’m being to gain a deeper understanding of sustainable fashion practices, including sourcing eco-friendly materials, ethical production, and the marketing of sustainable products. I also aim to develop strong project management and communication skills in a real-world setting. I count myself very privileged to learn from someone as incredible as Abelone who has managed to build up her brand from the ground up and learn from her numerous experiences and expertise.

Has there been a piece of a collection that particularly caught your eye?

I am absolutely in love with the URBAN & versatile GENDERLESS leather bag, and I can't help but applaud the brilliant designer behind this work of art. The subtle yet striking AW cut, and meticulously topstitched ton-sur-ton thread give it a unique and versatile appeal that fits any occasion perfectly.

The embossed logo exudes timeless elegance, and the twin handles are not just functional; they're a testament to the thoughtful design. The fact that this masterpiece is MADE IN SPAIN by experienced artisans, preserving their craft for future generations, is awe-inspiring.

What truly captures my heart is the use of UPCYCLED PREMIUM CALFSKIN, a sustainable choice that's both environmentally conscious and stylish, showcasing the designer's commitment to ethical fashion. The BIRCH BOTTOM adds both strength and sophistication.

This bag is not just a fashion statement; it's a work of art that reflects the designer's passion for sustainable, high-quality fashion. It's my constant companion for work, dates, and more, and I treasure it every time I carry it. The designer's vision and craftsmanship shine through in every detail, making it a true masterpiece.

Who are the main audiences that the ABELONE WILHSLMSEN brand is tailored for?

At ABELONE WILHELMSEN, our brand isn't just for a select few; it's for everyone who craves sustainable style. Whether you're an eco-conscious enthusiast, a fashion-forward trendsetter, a young professional with values, a slow fashion advocate, or just someone who cares about the planet, our brand is tailor-made for you. We believe that everyone can be a part of the sustainable fashion movement, and our clothing is designed to make you not just look good, but feel good about your choices. Join us in embracing fashion that's as good for your wardrobe as it is for the Earth. Shop with us, and be part of a fashion revolution where everyone is welcome.

What can we expect from ABELONE WILHSLMSEN's collections?

From ABELONE WILHELMSEN's collections, you can expect an exceptional blend of sustainability, timeless elegance, and quality craftsmanship. We take pride in our commitment to innovative sustainability, utilizing eco-friendly materials and ethical production processes. Our designs reflect a timeless allure, bridging classic style with modern sensibility, ensuring that our pieces remain chic for years to come. Every garment is a testament to the quality craftsmanship we uphold, with our artisans dedicating their skill and expertise to create pieces that not only look beautiful but endure the test of time. When you explore our collections, you're not just investing in fashion; you're embracing a statement of enduring style and a conscientious choice that makes a positive impact on the environment and the fashion industry.


Are there any specific challenges or projects within ABELONE WILHELMSEN that particularly intrigued you?

I was particularly intrigued by the opportunity to work on establishing a marketing and online social media strategy for our sustainable fashion company. In an industry where fast fashion has been the norm, there's a growing need to promote ethical and eco-conscious alternatives. ABELONE WILHELMSEN's commitment to sustainability and innovation in the fashion industry is a narrative that's not only important but also inspiring.

The challenge of expanding the company's reach through marketing and social media is an exciting opportunity to combine my love for sustainable fashion with my digital communication skills. I'm lucky to be able to develop creative strategies that will engage our audience, showcase our eco-friendly practices, and spread awareness about the positive impact we can make on the fashion industry.

What particularly excites me is the potential to be a part of a movement that advocates for responsible consumerism and ethical fashion choices. This project will allow me to contribute to a cause I am deeply passionate about.


What values does ABELONE WILHELMSEN have that you can say you've experienced?

Working as an intern at ABELONE WILHELMSEN, I've witnessed the company's strong commitment to its employees' well-being. The core values that stand out are collaboration, innovation, and inclusivity. Employees here thrive in a collaborative environment where their voices are heard, and ideas are encouraged. ABELONE WILHELMSEN fosters a culture of innovation, empowering employees to explore sustainable approaches in fashion and continually enhance the brand's practices.

The company's dedication to inclusivity ensures a diverse and harmonious workplace, valuing the unique backgrounds and perspectives of its staff. ABELONE WILHELMSEN's values create an inspiring atmosphere where employees are not only valued but also motivated to contribute to the brand's mission of sustainable fashion. It's a nurturing environment that reflects the company's commitment to ethical practices, transparency, and employee satisfaction.