SPREAD JOY!
PRE-SALE WAREHOUSE WALL Silk Scarf
Order your scarf during our Pop-Up Weekend & receive a nice discount!
From today until Sunday, July 4 - €129 instead of €159.
Wear the scarf in your hair, around your neck or on your handbag - today, tomorrow or whenever you feel your outfit needs a twist!
SUMMER POP-UP WEEKEND!
CREATIVE HUB - WEEKEND 4-5 July - 14h -18h.
Jumpsuits + Silk Scarves by Abelone Wilhelmsen
Contemporary Paintings by Priscilla Gils
Organic Portuguese Wines by Ambiente Wines
Sustainable handcrafted jewellery by Mass Lee
A SHELL CALLED ABELONE
Wondering about the origin of my brand & name? Abelone originates from this multi-colored sea shell.
You find this shell at the coasts of New Zealand, South Africa, Australia, Western & North America & Japan.
YOUR PRIVATE SHOPPING!
Enjoy a private shopping session with ample time for personal advice & your special requests.
Are you a fan of our style or curious to see & fit our collection yourself? We love 2 assists you! WhatsApp! +32 (0) 494 92 93 10.
Capsule FREEDOM
6 x timeless Scandinavian elegance + 1 x deadstock denim bag
Sophisticated silhouettes in tone-on-tone colors, mélange denim, soft viscose, soft ikat cotton & chambray.
Perfect time to spoil yourself with a new outfit that make you shine & emphasizes your femininity.
Private Shopping experience
SPRING IS IN THE AIR!
How - Enjoy a private shopping session with ample time for personal advice & your special requests. Are you a fan of our style or curious to see & fit our collection yourself?
Schedule your appointment today! Want to spoil a friend, a colleague, or your partner? A gift card is always possible.
When - Private shopping is possible from Wednesday until Saturday. Sessions are planned for 1,5 hours. (Facemasks are mandatory due to Covid-19 regulations).
SLOW FASHION // Fast Fashion
Stepping away from traditional fast fashion is an important part of our vision. We aim to design timeless contemporary pieces, no use of seasons, high-quality garments with an amazing fitting and offers limited editions & styles Made on Demand.
Say Goodbye to Fast Fashion today!
You as a customer have a direct impact when purchasing clothing from our collections. You are a part of creating jobs in our own country, lowering our carbon footprints, and giving the earth and our climate a chance to recover.
URBAN SHIRT - Made on demand
Abelone wilhelmsen
I am a Danish fashion designer based in Antwerp. My design-universe is rooted in the Scandinavia timeless style aesthetic with key elements as simple lines, minimalism, and functionality without sacrificing beauty.
My women's & men’s wear collections have a contemporary mood, urban wear with great attention to both detail & the body.
CELLMADE + our dream team
The Crystal Clear DENIM cushions are designed to decorate & JAZZ UP your interior. Cellmade by the male inmates in Bruges.
Our cushions are available in two sizes Medium + Mega & different shades of denim.
Comes with a subtly ton-sur-ton embroidered AW logo.
looking for a great gift?
You can buy gift cards for any amount. Order your gift card by e-mail or a gift card by post. The gift card by post will be sent to you or the chosen lucky recipient by post, free of charge.
Add a personal handwritten message to your gift card? (max. 3 short sentences).
We love to help!
Slow fashion brand & the story behind
100% Made in Belgium with love! Limited editions & Made on Demand collections.
OFF THE SHELF - GENT
Discover our accessories collection in this beautiful & vibrant concept store in Gent.
Denim pillows & bags. Cellmade by the male inmates from the prison in Bruges, Belgium.
retailer or collab
Do you love our slow fashion collection? Are you interested in selling our men's or women's wear or home collections in your concept store? Or do you have a unique concept that focuses on sustainable fashion and design?
We are curious to hear from you. We are always open to cross-overs, collaborations, or pop-up ideas.